The whale is a symbol of persistence and consistency. Traveling on average 75 miles per day, swimming day and night. It does so at a slow and steady rate, progressing little by little until it gets to where it needs to be.

Rather than focusing on your improving your best, we shift towards making your worst... not that bad. Standrd encourages people to build good habits and break bad ones.

When the going gets rough, you do not rise to your goals, you fall to your systems, and we want to be apart of improving your systems. Break free from comparison and set your own benchmarks for success.

Having your own standards for everything you do will ensure that the you of tomorrow will be better than the you of today. 

We prioritize sustainability, so our materials and practices reflect our dedication to both the planet and the people who wear our products because we don't just want to create better clothing, but also a better world.